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Germany's Puma & BMW M Motorsport unveil Spring/Summer 24 collection

19 Jan 24 2 min read

Insights

  • BMW introduces the Reinvented collection, inspired by the BMW M Hybrid V8, showcasing a fusion of tradition and innovation in motorsport.
  • The designs reflect the aesthetics of the car, featuring a vibrant palette symbolising speed, passion, and innovation.
  • The collection includes crafted pieces for both men and women, embodying femininity, and style.
BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.

The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.

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This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.

The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)

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