Maximize your media exposure with our single PR package

Kathmandu ties up with Archroma to use Earthcolors dyes

02 Nov 17 1 min read

Switzerland-based Archroma, a global leader in colour and specialty chemicals, recently announced its first-ever collaboration with Kathmandu, the New-Zealand-based outdoor brand. Kathmandu selected Archroma and its EarthColors range of plant-based dyes sourced from renewable resources to create a new capsule collection of the brand’s signature hoodie.

Archroma developed EarthColors using non-edible waste products from agriculture and herbal industries to replace petroleum-derived raw materials, the conventional raw materials used to synthesise dyes, according to a press release from the company.
Advertisement


The colours available in the capsule collection — slate blue, burnt olive and burlwood rose — are made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction. (DS)

Fibre2Fashion News Desk – India

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.