Naadam, the ethical cashmere brand, has selected Centric Software’s product lifecycle management (PLM) solution. Centric Software, headquartered in the US, provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home decor companies to achieve strategic and operational digital transformation goals.

Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, Naadam has a direct-to-consumer business model that keeps prices affordable while ensuring that goat herders in Mongolia who produce their cashmere are fairly rewarded and supported. Naadam is growing rapidly and recently expanded its brands with the re-launch of the Thakoon designer womenswear brand.

Previously, Naadam had a PLM system, but needed a more all-encompassing solution to achieve transparency, improve vendor collaboration, and sustain rapid growth. Naadam selected Centric Fashion PLM because of its user-friendly approach and ability to comprehensively handle every aspect of the product lifecycle, according to Centric.

“We want to grow in a healthy manner, maintaining consistency across our entire supply chain and brand offering. Our existing PLM system couldn’t handle the level of complexity, standardisation and organisation necessary to expand our brands, channels, geographies, categories and teams while keeping standards high,” Noah Roswig, senior vice president of operations at Naadam said.

“Centric offers a complete package with a great reputation in the industry and features that will help us achieve our end goals, such as clear milestones and calendarisation across multiple brands and channels, complex historical change-tracking of product attributes across seasons and real-time vendor portal communication,” Roswig added.

“Naadam expects to scale the business significantly with Centric Fashion PLM as a digital foundation. We will gain greater oversight and control of a hectic and multi-faceted process. We expect that Centric will allow us to scale our business upwards to many multiples of where we are now, while maintaining a consistent approach to every product. Centric’s organised and user-friendly platform will make it easier to on-board new team members as we grow,” Roswig said.

“We are delighted to welcome Naadam as our latest customer. We are confident that Centric Fashion PLM will enable Naadam to continue on a path of sustainable and healthy growth, and we look forward to partnering with them over the long term,” Chris Groves, president and CEO of Centric said.

Fibre2Fashion News Desk (GK)

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