Brandix, Sri Lanka’s largest apparel exporter, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Surendra Karunakaran, chief information officer at Brandix said, “The company sought a PLM solution to help manage data flows and communication. Centric Software is one hundred per cent apparel-focused, with an impressive list of over 240 customers in the industry and dedicated research and development in fashion and apparel. This expertise helps Centric align with our business processes. Centric PLM being a highly configurable out-of-the-box solution, with an intuitive user interface and easy navigation, and its ability to develop mobile apps for PLM, as well as provide innovative updates were influential factors in our decision.”

Kaushala Prematilake, senior general manager – enterprise applications, Brandix said, “We decided to invest in a PLM solution to capture data at the source. We knew the right PLM could provide a collaborative platform for product development teams. The Centric team gave us a high level of customer service during the pre-sales process, and we are confident that this will continue. We look forward to having a great partnership with Centric in the future that will be mutually beneficial for both companies.”

Chris Groves, president and CEO of Centric Software said, “We are delighted that Brandix, the largest apparel exporter in Sri Lanka, has decided to select Centric PLM. We look forward to partnering with them every step of the way today and on their journey into the future.” (GK)

Fibre2Fashion News Desk – India

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