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Design One to launch online platform
11 Aug 20 2 min read
Design One, an India-based one of the largest and most successful on-ground shopping exhibition initiatives of Sahachari Foundation Events has announced the launch of its online platform, DesignOne Online. With this launch, Design One now becomes more accessible to customers as well as for brands to showcase their creativity and products.
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The website will offer online shoppers an immersive experience with a wide selection of exclusive fashion and lifestyle products and is slated to go live with the much-awaited pre-Diwali sale.
“As an initiative aimed towards empowering entrepreneurs and promoting Indian brands, it is crucial that we innovate keeping with the current times and make the event accessible to shoppers in the safety of their homes. Design One is our most anticipated fund-raising event, which has received a tremendous response year on year. This year, with the launch of our online platform we hope to reach out to a wider market across a national canvas,” Gauri Pohoomul, committee member, Sahachari Foundation, said in a press release.
Titled ‘The Diwali Edit’, the first online exhibition is expected to go live a month before the festival, offering buyers capsule collections in fashion and leisure wear, accessories, children’s wear, lifestyle products and gift items.
Design One Online will offer around 60 participating brands the opportunity to reach out to a burgeoning market and will also feature always-on brands that shoppers can access anytime. The platform will also see the participation of NGOs who will showcase their products.
Fibre2Fashion News Desk (JL)
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