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Guess launches Covid-19 relief efforts
15 Apr 20 2 min read
Guess, a designer of lifestyle collection of contemporary apparel and denim, with The Guess Foundation, has announced to launch multiple Covid-19 relief efforts. Guess, and The Guess Foundation are partnering with organisations to donate funds, clothing, and PPE, and encourage blood donations to help support its global community during the Covid-19 crisis.
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The company’s mission is simple: ‘Give. Protect. Inspire.’
“At Guess, we want to inspire our communities to fight the Covid-19 crisis with strength, hope, and support of each other. In order to provide essential and urgent resources for those in greatest need, Guess is donating over $1,300,000 toward the relief of our global community,” Paul Marciano, Guess chief creative officer, said in a press release.
Give: In partnership with Good360, a global leader in product philanthropy and purposeful giving, Guess will donate goods to its communities, including 45,000 pieces of apparel, such as activewear, outerwear and knitwear, as well as blankets and colouring books. Good360 has a vast and diverse non-profit network that can distribute clothing to those most in need. In addition, The Guess Foundation and Guess company will make a donation to the LA Regional Food Bank to provide meals for local families and children struggling with hunger.
Protect: The Guess Foundation, in partnership with Direct Relief, an expert at rapidly deploying crucial medical aid, will donate funds toward personal protective equipment to help protect our healthcare workers and essential service providers working on the frontlines in Los Angeles, New York City and Kentucky. Direct Relief will use the funds to get the PPE into the hands that need it most.
Separately, The Guess Europe Foundation will directly source N95 masks to be distributed to hospitals in the Lombardi region of Italy, and Madrid region of Spain; two areas hit hard by the virus.
Inspire: Guess will utilise its communication platforms, such as social media and its vast network of brand ambassadors, to drive awareness and amplify critical messages to help save lives. Guess is planning an information campaign regarding the need for donations to replenish the national blood supply.
Fibre2Fashion News Desk (JL)
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