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Lindbergh convinces with a new segmentation concept
30 Jan 20 2 min read
Lindbergh, a Danish label, has integrated young fashion with traditional menswear segement. This provides conventional menswear segment with smart, dynamic and younger styles. The goal behind this crossover principle is further development of the two segments towards each other, from which both young fashion and established menswear can participate.
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Lindbergh knows how to enhance and rejuvenate the boundaries of traditional departments such as young fashion or traditional menswear. The brand can be positioned in the contemporary segment as well as in the classic area at the POS.
The successful themes of the collection, such as the Superflex Pants, with a mix of fashionable must-haves and distinctive looks, serve an individual need for versatile mix-and-match styles as well as high-quality and above all durable qualities that offer a perfect fit and optimum comfort.
According to Philipp Held, country manager Germany, the collections and the strategy were very well received by the retail and the trade visitors of Panorama Berlin. "Our Superflex-theme has inspired both existing and new customers at Panorama Berlin. In general, there was a very unique atmosphere during the trade show at Airport Tempelhof. Therefore, the tenor was clearly pro Tempelhof in all discussions. The desire for a common platform for all events still remains."
Fibre2Fashion News Desk (JL)
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