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Mango gains 900,000 new online customers during lockdown
04 Jul 20 2 min read
Mango, a Spanish fashion group, has gained almost 900,000 new online customers during the months of lockdown during Covid-19. With this growth, the company now has close to 6 million active customers on its e-commerce platforms. This increase in customers partly explains the growth in turnover achieved in this channel between March 15 and June 1.
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Mango turnover grew by nearly 50 per cent compared to the same period in 2019.
During the same period, the multinational has also registered over 140 million visits to its e-commerce platforms, representing a 20 per cent increase compared to the same period last year.
“In 2019, Mango online sales already accounted for 24 per cent of our total turnover. And this year, our e-commerce channel has exceeded the initial growth target of 20 per cent, which is without doubt an excellent figure,” Toni Ruiz, Mango CEO, said in a press release.
“The lockdown caused by the Covid-19 health crisis has intensified the process of digital transformation within the sector. The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company,” Ruiz said.
Fibre2Fashion News Desk (JL)
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