Pure London has announced British designer Dame Zandra Rhodes to AW20/21 show for a keynote address on day one. Zandra will take to the newly created Nomad stage in National Hall of Olympia London to discuss '50 years of Fabulous' on February 9, 2020. As one of the most iconic designers, this year she will celebrate her own jubilee in fashion industry.

Visitors at the show, will hear her speak about the ups and downs of continuing to thrive in the fashion world, offering fascinating insights and a few interesting stories over the years.

Over the past 50 years, Zandra has dressed figureheads of the fashion industry in her signature creations, which combine vibrant patterns and finishes with superior-quality fabrics. Her seasonal collections are a fine display of her textile expertise and experience, captured in the colourful and timeless dresses printed and beaded by hand at her London atelier.

Zandra marked her 50 years in fashion in September 2019 with a retrospective exhibition at the Fashion and Textile Museum, a book published by Yale and a collection for SS20 entitled 'The Jubilee Collection.' The fashion icon shows no signs of slowing down - announcing future collaborations with the likes of Ikea and working on her AW20 collection to be shown in February 2020 at LFW.

The new Nomad Stage offers a dedicated platform for industry leaders, changemakers and personalities to discuss the most pertinent and significant global topics in the industry, share their stories and offer practical business advice. Offering over 1,300 of the latest collections across the entire industry, visitors to Pure London and Pure Origin from February 9-11, 2020 can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK offering this unique experience.

Fibre2Fashion News Desk (PC)

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