Signifyd has honoured apparel retailer Stance with its FLow Award for the fashion socks and underwear seller’s exceptional customer experience. Since its founding almost a decade ago, Stance has built a brand that consumers love, helping to transform a sector and add unexpected sizzle to an apparel category that had traditionally been an afterthought.
“Stance has taken some everyday apparel items and turned them into a personal statement,” said Indy Guha, Signifyd’s vice president of growth marketing. “What sets them apart starts with a great product. But it’s the level of Stance’s commitment to its customers that puts them in rare retail company. They have built a community and given it a place to gather, digitally and in person. When you look at Stance, you’re looking at the future of retail.”
Stance has set itself apart from the rest of the category through its innovative approach and its celebration of self-expression and human creativity. The company doesn’t just talk their mission. They live it, said Paul Zaengle, Stance executive vice president of direct to consumer.
“Our mission is celebrating human originality,” said Zaengle. “We know that comes through in our product. We’re very proud of our design, quality and innovation, and our guests love it. We also strive to make that come alive in our stores and in our online experience.” (RR)
Fibre2Fashion News Desk – India
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