The Ohio-based card services business of Alliance Data Systems, a leading global provider of data-driven marketing and loyalty solutions, has signed a new agreement to provide private label credit card services for the US retail segment of Carter’s, Inc, North America’s largest branded marketer of apparel exclusively for babies and young children.

Alliance Data will create a data-driven credit card programme for Carter’s that will integrate with the company’s current rewards programme, Rewarding Moments, to provide further value to Carter’s customers shopping at company-operated stores and websites in the US. Carter’s will leverage Alliance Data’s innovative suite of digital capabilities to make the credit application process quick and seamless for the customer. These tools include patent-pending Frictionless Mobile CreditSM, which allows customers to apply for credit in store through a text message and a few keystrokes. The programme will also feature Driver’s License Instant Credit, which simplifies the application process through the scan of the shopper’s driver’s license.

“We are delighted to extend our Rewarding Moments loyalty programme and offer our customers additional ways to earn rewards even faster by using our new Carter’s credit card. In addition to faster rewards, consumers will also enjoy additional cardholder benefits,” said Greg Foglesong, executive vice president, retail and marketing of Carter’s. “We strive to continue to be mom’s favourite brands in young children’s apparel. We believe the Carter’s credit card will provide our consumers with added value and be another reason to love our brands. We are thrilled to partner with Alliance Data to build and deliver our next evolution of our Rewarding Moments programme.”

“We are incredibly excited to partner with Carter’s, whose brands have been trusted by generations of families for their quality and value. By combining their highly recognised brands with our deep retail expertise and our deliberately different, data-driven approach, we are committed to driving growth for this respected company,” said Melisa Miller, president of Alliance Data’s card services business. “We look forward to delivering Carter’s customers increased value and meaningful moments, nurtured by our measurably superior precision marketing and data strategies.” (PC)

Fibre2Fashion News Desk – India

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