Stein Mart, a specialty off-price retailer, has launched its Buy Online, Pick Up in Store (BOPIS) service, offering customers the option to conveniently pick up most merchandise purchased on Stein Mart’s website at a store of their choice. BOPIS, the new addition to Stein Mart’s digital expansion, is offered at all 283 Stein Mart store locations.

The company expects about 15 per cent of their online orders will shift to in-store pickup. By bringing a customer into the store, shoppers are more likely to purchase additional items. While enhancing the customer’s shopping experience, BOPIS will also improve Stein Mart’s profitability by creating incremental attachment sales and reducing shipping costs, the company said in a press release.

Expanding omni-channel capabilities is a priority for Stein Mart. Earlier this year, the company also rolled out Endless Aisle and Mobile Point-of-Sale technology which enables store associates to use a mobile device to locate and order product for customers and to perform mobile check-out to expedite line-busting during peak selling periods. Last month, the company launched Smart Fulfilment logic to identify the best location, either warehouse or store, from which to ship a Stein Mart order. This technology accelerates shipping times and lowers direct to consumer costs using an enterprise-wide view of inventory. These and other omni-initiatives are differentiating Stein Mart from other off-price retailers.

“BOPIS has been gaining momentum as a customer experience differentiator and we’re thrilled to be the first US off-price retailer to offer this service. Customers want a quick and convenient shopping journey. They also want to save time and money with free in-store pickup. With BOPIS, we can provide both,” MaryAnne Morin, Stein Mart’s president said.

Fibre2Fashion News Desk (GK)

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