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Flipkart launches fashion label 'Miss & Chief' for kids
09 Apr 18 1 min read
Fulfilling the fashion requirements of its youngest consumers, Flipkart, India's largest e-commerce marketplace, has launched in-house label 'Miss & Chief'. The private fashion line will cater to children in the age group between 2-10 years, offering a variety of clothing range including sporty apparel, casuals and party wear among others.
"Kids fashion is one of our fastest growing categories, where we have witnessed a 100 per cent year-on-year growth. This is a testimony to a huge potential this market offers," said media reports quoting Flipkart head of fashion Rishi Vasudev.
The fashion line will offer high quality clothes while maintaining the value for money. Flipkart Group also includes Myntra and Jabong apart from Flipkart. (RR)
Fibre2Fashion News Desk – India
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