Indian minister for tribal affairs Jual Oram recently launched ‘e-Tribes:Tribes India’, an e-commerce initative at the Tribes India outlet in New Delhi. It included launch of www.tribesindia.com, e-commerce portal of the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), and Android app ‘Tribes India’ for electronic transactions using smartphones.

The minister also launched the Tribes India banner on Snapdeal, Amazon, Paytm and GeM for marketing of tribal products through these portals. More than 55,000 tribal artisans will get access to local as well as International markets through this initiative, according to a ministry press release.

TRIFED has set an ambitious retail sales target of Rs. 100 crore for fiscal 2018-19 and e-commerce is expected to help achieve that. It also plans to open 30,000 value-addition centres in rural areas in collaboration with the ministry of rural development and Panchayati Raj (local self-governance) during 2018-19. (DS)

Fibre2Fashion News Desk – India

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