Penti, a global apparel brand with 600 retail stores in over 35 countries, has announced that apparel sales among customers using MySizeID were three-times higher than those customers that did not utilise MySizeID for size recommendations during a three-month period of March, April, and May 2020. My Size develops smartphone measurement solutions.

Penti also reported that returns were reduced by approximately 50 per cent for customers using MySizeID during the same period. Additionally, MySizeID has been added to Penti's sleepwear apparel line following the successful rollout within lingerie and swimwear, according to a press release by My Size.

“As Turkey’s leading multi-category retail fashion underwear brand, MySizeID guides our customers, both in our stores and online, to purchase with confidence the best fitting apparel items, while also reducing returns. We are very pleased with the successful results of MySizeID within lingerie and swimwear and we are expanding into additional apparel categories. Importantly, MySizeID has increased our online conversion rates and reduced returns by 50 per cent from March through May 2020. We remain committed to providing the highest quality customer experience to our users,” Penti Giyim’s CEO Mert Karaibrahimoglu said.

“Penti is a great case study for our patented measurement technology. Over a period of several months, we generated a dramatic increase in conversion rates and total purchases among customers that used MySizeID. We are especially proud of the significant reduction in returns among MySizeID users, which otherwise represents an enormous cost to retailers. As of May, nearly 8 per cent of Penti customers were utilising MySizeID. While the uptake has been impressive, there is still significant room for growth among Penti’s estimated four million plus customers per month who shop on their website,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)

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