TechStyle Fashion, known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, has announced the appointment of Daria Burke to chief marketing officer of JustFab, the company’s fast-growing apparel, shoes, and accessories brand. TechStyle Fashion Group is a global fashion and lifestyle company based in the US.

As CMO, Burke will be responsible for JustFab’s global brand awareness and positioning, overseeing all marketing functions across channels and geographies. As part of her role, she will lead and develop JustFab’s customer acquisition strategy, responsible for driving global membership growth and revenue for the brand. Burke will work closely with the company’s data science and media measurement teams to ensure JustFab marketing initiatives leverage the latest customer analytics, trends, and other insights, the company said in a media statement.

Burke joins JustFab following years spent building iconic fashion and beauty brands through innovative marketing initiatives. Most recently, Burke led fashion and retail advertising partnerships at Facebook, where she developed brand and performance marketing solutions for advertisers across Facebook and Instagram and evangelised emerging technologies such as native checkout, augmented reality, and artificial intelligence-driven customer messaging.

Prior to joining Facebook, Burke served as head of beauty strategy, innovation and experience at CVS, leading omni-channel growth initiatives and serving as an architect of the BeautyIRL concept. Burke was one of the ten founding team members of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in a series of marketing roles of increasing responsibilities at some of the world’s leading beauty brands, including Estée Lauder, Lancôme and Yves Saint Laurent Beauté. Burke holds a bachelor of arts from the University of Michigan and a master of business administration from the New York University Stern School of Business.

“Burke is a veteran digital strategist who brings to JustFab extensive experience leading integrated marketing programs within the retail and fashion industries. I’m thrilled to bring her on board at such a pivotal moment for JustFab, as we leverage new exciting opportunities to grow our existing presence while expanding into new markets,” Laura Joukovski, president of Global Fashion Brands said.

Fibre2Fashion News Desk (GK)

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