British luxury clothing retail firm Ted Baker recently announced a partnership with Bambuser to launch live video shopping for customers in the United Kingdom as part of its strategy to enhance its customer experience. The new technology will allow Ted Baker to connect with consumers through interactive, shoppable live broadcasts on the retailer’s website.

Users can engage with the shopping experience in real-time, by sending likes, comments and posting queries about products and services that are being shared with them in the stream.

Ted Baker will start using Bambuser this month to host regular live shopping events using retail store experts and in-house personnel alongside talent and influencer partnerships to deliver “an engaging and personalised online shopping experience,” according to British media reports.

The first session took place on March 11, focusing on womenswear product stories for spring.

Swedish software company Bambuser expects the trend to continue to grow as brands and retailers look to amplify digital customer engagement efforts to overcome ongoing challenges in physical retail due to the pandemic.

Fibre2Fashion News Desk (DS)

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