The last two weeks of 2020 each brought 13 per cent year on year (YoY) dollar sales growth, resulting in combined US holiday 2020 season-to-date retail growth of 2 per cent compared to the figures in the same 13 weeks a year ago, according to The NPD Group data, which highlights the changes in shopping activity across the retail industry due to COVID-19.

The week of Christmas showed in-store purchase activity was just 2 per cent lower than it was in the same week in 2019—the strongest YoY competition for the channel since store closures first occurred across the country.

Overall purchase activity during the final week of 2020 showed its strongest YoY competition of the entire year at 7 per cent growth versus the same week last year. Online purchasing was up by 49 per cent, showed its strongest YoY performance since Amazon’s Prime Week in October.

“Last-minute shopping was alive and well during Holiday 2020, and it’s not over yet,” said Marshal Cohen, NPD’s chief industry advisor, retail, in a press release.

“As gift card redemption and returns kick in through mid-January, not to mention post-season gifting delays amid delivery and gathering restrictions, the true holiday shopping season will continue to expand beyond any traditional measurement,” he added.

The top 10 YoY dollar growth categories during Christmas Week 2020 included sweatshirts, sleepwear and fashion dolls and accessories.

Fibre2Fashion News Desk (DS)

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