Stylehacks, a voice-activated virtual fashion assistant tool from artificial intelligence technology company Epytom, is advancing from its iteration of helping people choose clothes based on weather and style preferences, according to an update on the Google Developers blog. In the next few months, it will help people shop clothes that they will actually wear.

Epytom, which received funding from the Google Assistant investment fund, rolled out Stylehacks (formerly known as Maison Me) through the Google Home Hub late last year. The goal of the Google Assistant Investments programme is to help pioneering startups bring their ideas to life in the digital assistant ecosystem.

Stylehacks was founded with a goal of empowering people to take back control of their style and wardrobe. The Stylehacks team had launched the ‘Stylehacks’ Action for phones and Smart Displays in December 2018 on mobile smartphones and tablets through Google Assistant and an iOS app. The service provided by Stylehacks was originally available as a messaging chatbot through Facebook but has since evolved to leverage a voice-based ‘interface and personalised AI-powered recommendations’, said the Google developers team.

The fashion segment arguably has become a key battlefield in the retail sector’s move to greater personalisation. Apps offer a direct path to achieving that by building trust with consumers that ultimately could influence what they buy and from whom. It makes sense, then, for Epytom and Google to broaden the appeal of Stylehacks by expanding its abilities and getting them out to as many devices as possible, says author Dan O' Shea in his blog on the website Retail Dive. (PC)

Fibre2Fashion News Desk – India

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