Insights
- Global sportswear giant Nike is set to open its Nike Rise concept store in Trinity Leeds in 2024, promising a 10,000 sq ft space packed with digital innovations and personalised services.
- The store aims to transform shopping with interactive features like Footwear Fastlane and Nike by You personalisation, alongside specialised areas for female athletes.
Global sportswear giant Nike will introduce its concept store, Nike Rise, to Trinity Leeds shopping centre in the UK. The 10,000 sq ft store is expected to open in 2024.
The concept aims to enhance shopping experiences through innovative digital experiences and services that enliven the sport pulse of the city. It will feature a digitally powered Footwear Fastlane which shares footwear product stories, benefits, and technical information, Nike by You personalisation—allowing shoppers to customise new Nike products and a bra and leggings destination for female athletes, UK-based commercial property development and investment company Landsec said in a press release.
Global sportswear giant Nike is set to open its Nike Rise concept store in Trinity Leeds in 2024, promising a 10,000 sq ft space packed with digital innovations and personalised services.
The store aims to transform shopping with interactive features like Footwear Fastlane and Nike by You personalisation, alongside specialised areas for female athletes.
Nik Porter, head of brand account management at Landsec, said: “Guests are looking for more from their shopping experience and are seeking out concepts which combine convenience with the opportunity to try something new. As a result, brands are increasingly prioritising prime locations that drive footfall, enable customer service and have an ability to integrate in-store and online shopping experiences. The Nike Rise concept encapsulates this and, with more international brands investing in Leeds, the new store will only enhance the city’s retail offer further.”
Fibre2Fashion News Desk (KD)
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