Maximize your media exposure with our single PR package
Tesco rebranded in Malaysia, Thailand after CP Group acquisition
18 Feb 21 1 min read
Thai agribusiness conglomerate Charoen Pokphand (CP) Group has rebranded Tesco in Thailand to Tesco Lotus after Tesco’s parent firm in UK sold its business in Malaysia and Thailand to the CP Group for $10.6 billion last year. A new brand Tesco Lotus Express, a mini supermarket, has also been unveiled. Tesco Malaysia was renamed to Lotus Stores (Malaysia).
This marks the end of a 23-year presence of the British hypermarket chain in Thailand. Out of over 2,000 stores across the country, 400 are hypermarkets and Talad Lotus while the remaining 1,600 are mini-supermarkets.
Tesco Lotus Express showcases the smart shopping experience for the customer of today and tomorrow, while the innovations at both pilot stores have been designed to fit the new lifestyle of customers and fit their shopping experiences.
The rebranding exercise in Malaysia is expected to be over by the end of this year and the company currently employs over 8,600 employees across one head office, two distribution centres and 62 stores throughout peninsular Malaysia, the brand said on its Facebook page.
Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.
This marks the end of a 23-year presence of the British hypermarket chain in Thailand. Out of over 2,000 stores across the country, 400 are hypermarkets and Talad Lotus while the remaining 1,600 are mini-supermarkets.
Tesco Lotus Express showcases the smart shopping experience for the customer of today and tomorrow, while the innovations at both pilot stores have been designed to fit the new lifestyle of customers and fit their shopping experiences.
The rebranding exercise in Malaysia is expected to be over by the end of this year and the company currently employs over 8,600 employees across one head office, two distribution centres and 62 stores throughout peninsular Malaysia, the brand said on its Facebook page.
Fibre2Fashion News Desk (DS)
Popular News
|
KBR to license Phenol tech for SABIC's China project |
|
Universal Fibers to unveil ReFigure at Clerkenwell Design Week in UK |
|
Bearish trend in north Indian cotton yarn market, prices decline |
|
Unisex apparel dominates Vietnamese exports to Singapore |
|
ICE cotton contracts hit multi-month lows amid market turbulence |
|
US imports shift towards closer shores as reshoring gains momentum |