My Size, the creator of smartphone measurement solutions, has announced that it is forming a subsidiary in Russia in order to establish and expand the distribution of BoxSize and MySizeID in the Russian market. The MySizeID turnkey solution can help retail companies reduce costs and enhance shopper experience, with efficient sizing solution for consumers.

MySizeID is a size recommendation tool based on shoppers’ personal body measurements, taken with their smartphone sensors without using the camera. BoxSize is an intuitive parcel measurement app that can provide real-time logistic data on packages volumes and transportation, resulting in improved operational efficiency and reduced operating expenses, the company said in a media statement.

“One of Russia’s main goals for national development is to rapidly evolve and enhance the utilisation of advanced technologies. This includes promoting technological innovations and accelerating the introduction of digital technologies, including the use of these technologies to advance exports. We believe there is a large opportunity in Russia for MySizeID in the retail e-commerce market and BoxSize in the logistics/courier market. In February, we announced that we received a notice of allowance from the Russian patent and trademark office which was key to establishing a market presence in Russia. During the last couple of months, we had multiple meetings with key industrialists, technology leaders, retail executives, and top administration officials that are very interested in incorporating our technology into their respective platforms. We look forward to expanding our measurement technology in Russia and CIS countries,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)

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