Decision making for retailers is hard when they don’t know how the world is going to be. But now is the time for them to strengthen their digital presence while also looking at ways of becoming more sustainable and reducing their carbon footprint, according to EyeFitU, which provides sizing recommendations for the apparel and footwear industry.
"The fashion industry has been talking about adopting technology for many years and now it’s clear they have no choice but to digitally transform to survive. Until now, the focus has been an in-store first approach," says Isabelle Ohnemus, CEO of EyeFitU, in the June edition of Fibre2Fashion.
"Retailers and brands need to start thinking about their strategic mid- and long-term responses to covid-19. They must be agile, pivot business models and work rapidly to develop flexible models to get them through the next 18 months of oscillating supply and demand. By transforming to omnichannel, fashion retailers will have access to what will become the most important channel of communication and sales—ecommerce. The recognition of the power of data and a smart usage of it is becoming of essence," adds Ohnemus.
Decision making for retailers is hard when they don't know how the world is going to be. But now is the time for them to strengthen their digital presence while also looking at ways of becoming more sustainable and reducing their carbon footprint, according to EyeFitU, which provides sizing recommendations for the apparel and footwear industry.#
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