Wiivv, the company working to bring digitally customised footwear to people from a smartphone, has partnered with Volumental, the technology company helping people find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. Wiivv’s custom-fit, 3D-printed footwear now becomes accessible in both retail and mobile app stores.

By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv now makes its custom-fit, 3D-printed footwear equally accessible in both retail and mobile app stores.

For Volumental, adding the elegant customisation experience from mobile-first Wiivv as an option to its growing set of footwear customisation technology partners gives its customers greater choice in selecting the appropriate custom footwear to add onto Volumental’s omnichannel recommendation platform.

“Until today, brands seeking custom fit technology had to choose whether to invest in retail or mobile, and consumers had to navigate two separate worlds,” said Wiivv co-founder and CEO Shamil Hargovan. “We believe the future of consumer retail is channel agnostic. With our world-class partner, Volumental, it is now possible to bring the digital science of comfort and customisation anywhere, giving consumers flexible yet consistent on-ramps to custom products made using Wiivv Fit Technology.”

“Customers have been telling us they want the freedom to recommend both off-the-shelf and custom footwear, in retail and online,” said Moritz Schiebold, Volumental CEO. “We’ve worked hard to deliver that over the past year by expanding our omnichannel offerings and teaming up with best-in-class customisation partners like Wiivv.”

The two companies showed off their technologies at the Boston Marathon Expo, where more than 100,000 runners, supporters and race fans had the opportunity to get their feet scanned in less than five seconds and create made-to-order insoles or sandals. It’s a powerful illustration of digital customisation and 3D printing reinventing consumer relationships in footwear.

Last year, a Wiivv employee broke a record completing the Boston Marathon within 2:59:36 in the Wiivv Sandals. (SV)

Fibre2Fashion News Desk–India

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