My Size, the developer of smartphone measurement solutions, has announced that Zerogrey will be collaborating with My Size and integrating MySizeID into Zerogrey’s retail customers’ e-commerce websites in order to increase customer loyalty and reduce returns. Zerogrey is an e-commerce specialist agency that designs effective solutions for e-shops.

The integration of MySizeID will start with three of Zerogrey’s premier clients, Slam, La Sportiva, and Refrigiwear.

“As part of our vision of improving e-commerce for our clients, we believe that MySizeID perfectly complements our digital strategy. The ability to make online shopping much easier for the end consumer is vital, and therefore we are very pleased to be able to partner with My Size. Among our large and growing clientele, we are starting the deployment with La Sportiva, Refrigiwear and Slam, three successful retail companies looking forward to increasing their online sales, thanks to the cutting-edge technology that My Size has put at our disposal,” Simone De Ruosi, general manager of Zerogrey said in a My Size press release.

“Our strategy of building alliances with local partners such as Intergic and Zerogrey is a key component of our market penetration. We have been able to attract retailers worldwide who are constantly looking for solutions that enhance the consumer’s shopping experience, and the time has come for our entrée into the Italian retail market, which is one of the largest markets for apparel companies,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)

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