Fashion for Good has announced its partnership with PVH Corp., one of the largest apparel companies in the world, to accelerate the transition towards a sustainable fashion industry. This partnership will demonstrate their shared commitment to industry-wide collaboration and to integrating disruptive innovations within the fashion supply chain.

"PVH Corp has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues. This makes it an ideal partner for Fashion for Good. Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good," said Katrin Ley, managing director of Fashion for Good, on the new partnership.

With the addition of PVH to its network, Fashion for Good will gain a committed partner and leader in the apparel industry. PVH will play an important role in setting Fashion for Good’s innovation agenda, including by defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected startups. In turn, PVH will gain specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network. PVH will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world’s first technology-forward museum dedicated to sustainable fashion innovation opening this October in Amsterdam.

"The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion," said Marissa Pagnani McGowan, GVP of corporate responsibility, PVH Corp. "Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward."

Fibre2Fashion News Desk – India

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