Browzwear, a global leader in 3D technology for the apparel industry, has announced a partnership with Metail for integration of its EcoShot 3D garment-on-model technology. As an extension in Browzwear’s VStitcher design solution, the powerful visualisation tool serves as a virtual photo studio, enabling businesses to showcase clothing on real people.

The capability facilitates decision making, communication, collaboration, and merchandising while also reducing the need for physical samples. The integration is the product of a three-year collaboration between Metail and Browzwear followed by an extensive beta testing and review process with key customers including the Otto International, part of the Otto group, one of the world’s leading privately owned multi-channel retail groups; Puma, the third largest sportswear manufacturer in the world; and Odlo, a global leader in performance sportswear.

EcoShot’s realistic visualisations are made possible by the combination of VStitcher’s accurate simulation of garment and Metail’s Scanatars. The Scanatars are digitised versions of human models, created using 3D body scans, photography, and computer vision algorithms, according to a press release by Browzwear.

In addition to EcoShot’s value as a tool to improve communication and sell concepts to internal stakeholders, which speeds product development and time to market, EcoShot renderings can also be used in lieu of physical samples for merchandising, consumer testing and ecommerce. This capability became especially valuable to fashion businesses that have been challenged by the inability to produce and ship physical garment samples during the COVID-19 pandemic.

“We’re elated to incorporate Metail’s EcoShot technology into VStitcher and enable businesses to get more out of their investment in 3D. We also believe the amazing true-to-life visualisations made possible by the Scanatars will help more businesses realise the impact that incorporating 3D technology into their workflows can have on creativity, efficiency, and of course, revenue,” Joy Foo, strategic partnerships and solutions director of Browzwear said.

“At Metail we believe that technology, and especially 3D design tech, is fundamental to a more sustainable future for the fashion industry. We’re excited to work with partners like Browzwear to help brands and manufacturers forge ahead, using solutions like EcoShot,” Jim Downing, CEO of Metail said.

Fibre2Fashion News Desk (GK)

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