Lectra, a leader in integrated technology solutions using fabrics, leather, technical textiles and composite materials, l’École supérieure des technologies industrielles avancées (ESTIA), the Today Tomorrow Textiles Foundation, and JPS Conseil, have launched the ‘Biarritz Active Lifestyle Integral’ Chair, for tomorrow’s innovative and sustainable materials.

Over three years, the new Chair aims to help the fashion industry’s eco-system, from textile design to clothing sales, transform challenges coming from new ways of living and consuming into economic opportunities.

To help textile and apparel companies to innovate, the Chair will combine knowledge sharing with open innovation. In particular, a technical training facility will adapt and pass on material-related savoir-faire.

Jean-Pierre Mocho, the founder of JPS Conseil and former president of the French federation for women’s ready-to-wear said, “The Chair will answer many questions. How to find and develop sustainable materials which will open up new markets for companies in the sector? Which technologies to invent to make the most of these new materials? How to organise the factory of the future to meet new consumer expectations, such as customisation? It’s an entire economy that we aim to develop around emerging industries. There are many opportunities to seize, on condition that all the players, both old and new, work together.”

Patxi Elissalde, director, ESTIA said, “This Chair will help us to better understand the changes that are necessary in the sector, to anticipate innovations and to circulate knowledge worldwide. It will dive into user behaviours, materials and components, manufacturing technologies and services, the digitalisation of processes, and the distribution of products, from clothes to accessories.”

Pascal Denizart, managing director of the European Centre for Innovative Textiles (CETI) and administrator of the Today Tomorrow Textiles Foundation said, “The environmental dimension is primitive. Textiles and materials of the future must anticipate and accompany changes in lifestyles and consumption patterns. Added value from fashion will be tomorrow’s sustainable materials.” (GK)

Fibre2Fashion News Desk – India

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