GroupBy has announced that Rue21, a fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including search, navigation, recommendations, and personalisation for e-commerce, to enhance the online shopping experience for its customers. GroupBy is a provider of relevancy-focused e-commerce solutions and one of the fastest-growing start-ups.

With this partnership, Rue21 aims to drive a superior product discovery experience for its customers. Rue21 will employ GroupBy’s headless software solution enabling a personalised search experience that is unique to each customer, according to Rue21.

“It is our constant effort to provide our customers with a remarkable experience both online and in-store. Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalisation, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience,” Robert Brous, VP of e-commerce and digital, Rue21 said.

“It’s a wonderful opportunity to partner with Rue21, a company that takes pride in putting customers first every day. GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning-powered algorithms and human-controlled results,” Roland Gossage, CEO, GroupBy said.

https://www.businesswire.com/news/home/20191010005121/en/rue21-Selects-GroupBy-Enhance-Digital-Commerce-Experience

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