With an aim to provide an impetus to denim industry stakeholders post COVID-19, Messe Frankfurt Trade Fairs India and MEX Exhibitions have jointly announced new dates for both New Delhi and Mumbai editions of the Denim Show. The New Delhi edition will take place from December 17-19, 2020, and the Mumbai edition will be held from March 19-21, 2021.

The shows were postponed in view of the rapid escalation in the number of COVID-19 cases, restricting inter-state and international travel.

Denim Show serves as a unique platform where the entire denim fraternity converges to showcase latest products, technologies, and set future trends. Held in association with Denim Manufacturers’ Association (DMA), the show helps in furthering the potential of the Indian denim industry by creating a stage through which suppliers and buyers under the denim manufacturing supply chain could avail the benefits of targeted business opportunities. India’s position in manufacturing denim is very strong and the Denim Show will act as a catalyst taking it a notch-above to make it more competitive, according to a press release by Messe Frankfurt India.

Denim is one of the most versatile fabrics known to mankind and its application has moved far beyond just clothing. Keeping this in view, the organisers have crafted this show to meet both contemporary and future needs of this industry. In every edition, exhibitors put forth innovations that add value to this sector, with themes such as circularity of the economy and sustainability driving the show.

The Denim Show encompasses some specially-designed key highlights such as Denim Applications, highlighting rapidly increasing applications of denim fabrics and textiles; Denim Talks, comprising a series of talks bringing forth innovation, education, and sustainability; Denim Trends, aimed at defining future denim trends; and Denim Walks, showcasing latest fashion trends in denim through a fashion show. The highlights aim to enrich the experience of both exhibitors and visitors by giving them more avenues for participation.

Between now and its opening in December 2020, the organisers aim to keep the industry connected through its webinars to draw focus on sustainable measures and support the sector during its recovery phase.

Fibre2Fashion News Desk (GK)

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