Despite some uncertainties related to the resurgence of COVID-19, Filo, the international exhibition for the yarn industry, has begun planning its 55th edition, to be held on February 24-25, 2021, at MiCo, Milan Convention Centre. The first step will be the presentation of product development proposals, which will take place in December through a webinar.

“The presentation of product development proposals is a situation where digital tools are an added value for our fair. Even beyond the current travelling difficulties, the webinar enables us to reach, at one time and in a simple, efficient and quick way, all those people who are interested in participating, in Italy and abroad, from exhibitors to style department officers and journalists. Figures on the rate of participation in July webinar for the presentation of the 54th edition of Filo show how this channel allowed us to talk to a wider audience, compared to the one that traditionally participated in Biella, Milan and Prato meetings,” Paolo Monfermoso, general manager of Filo said in a press release.

“From our point of view, the opposite is true when we come to the presentation of exhibiting companies’ products: in this case, the show in attendance is essential. Virtual exhibitions, in fact, are not enough to show all the qualities of a textile product and the great creativity of our companies that is at the basis. In addition, virtual exhibitions fail to account for the flexibility and adaptability that exhibiting companies put at the service of their customers,” Monfermoso said.

Fibre2Fashion News Desk (GK)

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