Givenchy will be the guest designer at Pitti Immagine Uomo 96 in Florence, to be held from June 11-14, 2019. Clare Waight Keller, the British designer and artistic director of the LVMH group maison since spring 2017, will present the new menswear collection from the brand that is an icon of French elegance with a special event scheduled for June 12, 2019.

“It is a huge honour for us to host the runway debut of the Givenchy men’s collection under the creative direction of Keller,” said Lapo Cianchi, Pitti Immagine’s director of communication and special events in a press release by Pitti Uomo. “A strong, modern and elegant vision: it is the perfect project for Pitti Uomo. I am certain that the atmospheres and spaces of Florence will offer Givenchy further aesthetic and symbolic motivations for concentrating on men’s fashion”.

Hubert de Givenchy founded his namesake fashion house specialising in Haute Couture and ready-to-wear in 1952. Givenchy earned a reputation for breaking with the fashion codes of its time. Today, the house is synonymous with aristocratic elegance, sensuality and fresh romanticism. Its legacy continues through the modern approach of its British artistic director, Keller, who was appointed in 2017 to design all haute couture and ready-to-wear collections for women’s and men’s. With her debut show, on October 1, 2017, Keller established a forward-looking new signature for the house of Givenchy based on the idea of light in darkness.

On May 19, 2018, for her wedding to Prince Harry, Meghan Markle, now the Duchess of Sussex, wore an elegant Givenchy haute couture boatneck wedding gown in double white silk cady with a hand- embroidered veil, both custom designed by Keller. (PC)

Fibre2Fashion News Desk – India

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