India's Jute Product Development and Export Promotion Council (JPDEPC) and around 10 of their member organisations will take part in the International Sourcing Expo Australia, and present the benefits of jute to the Australian market. The show to be held in Melbourne from November 12 to 14, 2019, is likely to attract more than 4,000 trade visitors.

International Sourcing Expo Australia, co-located with Footwear and Leather Show Australia and China Clothing Accessories Textiles Expo, is Australia’s premier international sourcing show for apparel, textiles, fashion accessories, footwear and leather products.

The trade-only event, organised by IEC Group, will showcase the product and service offerings of exhibitors from China, India, Bangladesh, Pakistan, Hong Kong, Fiji, Indonesia, Vietnam, South Africa, Taiwan, Turkey, Australia, South Korea, Malaysia, Singapore, the US, Serbia and Nepal.

IEC Group anticipates more than 4,000 trade visitors will visit International Sourcing Expo and its combined events Footwear and Leather Show Australia and China Clothing Accessories Textiles Expo which bring together 700 textile, apparel and footwear manufacturers and agents from 16 countries to Melbourne.

“We are seeing a demand for jute and jute products in Australia so we are excited to welcome the Jute Product Development and Export Promotion Council to the 2019 International Sourcing Expo. The local market is increasingly seeking out more sustainable fibres and jute is a reliable and viable option,” Julie Holt, global exhibitions director, IEC Group which is organising the expo, said.

Industry-led body JPDEPC believes that the popularity of jute will continue to grow in Australia.

“In terms of usage, global consumption, production, and availability, jute is the second most important vegetable fibre after cotton,” JPDEPC chairman Neel Kamal Kankani said.

Created in 2010 with the principal purpose of driving forward initiatives for the sustainable growth of jute exports from India, the council is managed by a 14-member committee of administration. Currently, the council has about 225 registered members covering various segments of manufacturing and trading of jute products.

The Jute Pavilion will feature renowned exporters attending the International Sourcing Expo Australia in Melbourne with a view to test the Australian market. Australian buyers will have an opportunity to meet manufacturers and exporters of jute lifestyle products and plan future imports and marketing strategies. The Jute Pavilion boasts the latest trends and styles, and buyers can expect to see a focus on colourful shopping bags, beach bags, fashion carriers, footwear and promotional totes.

“The information and data we’ve received indicates that the Australian market provides huge potential for jute products, and we see International Sourcing Expo as an efficient means to exploring the Australasian region and its potential,” vice chairman JPDEPC Rajesh Khemka said.

Fibre2Fashion News Desk (SV)

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