Messe Frankfurt France has unveiled the new banner for its trade shows, Texworld Evolution Paris. The new banner brings together all the fashion and textile events offered by the French subsidiary of Messe Frankfurt. Messe Frankfurt, headquartered in Germany, is the world’s largest trade fair, congress, and event organiser with its own exhibition grounds.

This new signature builds on the original Texworld Paris trade show which since has enabled a great number of fabric and apparel manufacturers to gain a foothold in the European and International fashion industry and puts fabrics back at the centre. The objective is to respond ever more precisely to the expectations and needs of all professionals in this industry. This evolution also expresses the ability of the shows to adapt to market trends, such as highlighting exhibitors capable of responding to orders in smaller quantities, the development of new services, and so on, according to a press release by Messe Frankfurt.

The launch of the new banner will also be an opportunity for Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld and Texworld Denim Paris to integrate the unified communication campaign launched with the other brand events by Messe Frankfurt, namely Texworld and Apparel Sourcing Addis Ababa and Texworld and Apparel Sourcing USA.

The launch on September 1, 2020, of the digital platform for the Messe Frankfurt France trade fairs, sheds light on the evolution of the model. As a complementary tool to physical trade shows, which remain indispensable forums for exchange, this platform enables contributors, buyers and manufacturers to maintain business contacts and monitor trends between two editions of the shows. A digital service that is eagerly awaited this year in order to maintain professional relationships based on trust, whereas the September session was cancelled as a precaution in view of the global health context.

Fibre2Fashion News Desk (GK)

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