Christian Straubhaar has been appointed as the senior vice president of sales at Rieter Machines and Systems in Switzerland, on January 1, 2021. Straubhaar will succeed Reto Thom who will retire. Rieter is a supplier of systems for short-staple fibre spinning and a supplier to cover both spinning preparation processes and all four end spinning processes.

Straubhaar holds an engineering master’s degree in industrial management from the Swiss Federal Institute of Technology in Zurich (ETH) and is a sales executive with 20 years of extensive experience in the textile industry. Recently, Straubhaar was responsible as group sales and marketing director at Itema for the world-wide sales of machines and spare parts. Prior, he held various positions in operations and as business unit head in Itema and other global textile companies, according to Rieter.

His professional career shows a solid track record in identifying new market potentials and growing the business for the company. Straubhaar has a longstanding experience in selling to both large and small customers and developing key accounts within our industry. Reto Thom has very successfully lead the sales department at Rieter Machines and Systems for many years and made an enormous contribution to the success of the company.

Fibre2Fashion News Desk (GK)

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