In an attempt to boost women empowerment in India, Amazon India has launched 'Saheli'. In association with non-government organisations including Self-Employed Women Association (SEWA) and Impulse Social Enterprise, Amazon Saheli will provide equal opportunities for women to hone their entrepreneurial skills by selling their products online.

The online marketplace will sell various products developed by women including apparel, handbags, handicrafts and home decor items among others. As part of the initiative, women entrepreneurs will receive training apart from benefits including subsidised transfer fees, free imaging and cataloguing and post-launch support among others

The development programme is expected to reach to more than 20,000 women entrepreneurs in the next few months, said media reports quoting Gopal Pillai, director and general manager for seller services at Amazon India. Amazon is looking forward for more associations to increase the reach of the programme.

"We will initially conduct workshops at SEWA centres in Gujarat, Rajasthan and other areas where SEWA has a presence. SEWA is a prestigious institution that, in it's over a decade of existence, has supported over 19 lakh women entrepreneurs," Pillai said.

"We at SEWA believe in young women's entrepreneurship using e-commerce. With minimal cost, e-commerce gives you reach to newer markets nationally and internationally! It builds economic security, brings dignity and self-respect to young women entrepreneurs. SEWA is happy to partner with Amazon which share the same vision to not only provide women entrepreneurs access to millions of new customers and become economically secured and will generate employment opportunities for many more young women," Reema Nanavati who leads SEWA said. (RR)

Fibre2Fashion News Desk – India

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