The Andhra Pradesh (AP) government will support traditional weavers and artisans by offering them each an annual financial assistance of ₹10,000 and helping them market their products through the online store of the AP State Handloom Weavers Cooperative Society (APCO) and the webstore of Lepakshi, chief minister YS Jagan Mohan Reddy recently said.

Their products would also be made available on Amazon, Flipkart and other e-commerce platforms, he said while launching an online platform to market APCO handloom and Lepakshi handicraft items.

He asked district collectors to direct village volunteers to identify handloom weavers and artisans and enlist their names and details, according to media reports from the state.

Observing that the condition of traditional weavers and artisans is in dire straits, he said the welfare programme would be launched by February next year.

Lepakshi has 17 showrooms, including one each at Kolkata, Delhi and Hyderabad and around 350 items are displayed in the e-commerce web portal in various crafts.

Fibre2Fashion News Desk (DS)

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