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AWI ambassadors drive surge in wool harvesting interest in Australia

22 Dec 23 2 min read

Insights

  • Australian Wool Innovation Limited has launched the Wool Ambassadors Program to promote and enhance the wool harvesting industry.
  • Young professionals will act as ambassadors to elevate industry standards, provide education, and highlight career opportunities.
  • These ambassadors will benefit from mentorship and professional development opportunities.
In an innovative push to boost the wool harvesting workforce, a new Wool Ambassadors Program of Australian Wool Innovation Limited (AWI) has been unveiled nationwide. This initiative sees young, skilled individuals from the shearing and wool handling sector take on the mantle of promoting the industry through various educational and competitive platforms.

The state-based ambassadors in the programme are positive role models for the wool harvesting industry, thereby helping to attract a quality workforce, raise wool harvesting standards and improve the culture in shearing sheds, AWI said in the latest edition of its quarterly magazine Beyond the Bale.

The programme is an extension of the training initiative that has been run for several years in South Australia and Victoria by SCAA Shearer Woolhandler Training Inc (SWTI) with support from AWI. The new programme has seen wool harvesting ambassadors introduced into New South Wales, Western Australia, Queensland and Tasmania as well as in South Australia and Victoria. They are selected annually by expert shearer and wool handler trainers.

AWI national manager, wool harvesting training and careers development, Craig French, said the ambassadors have been selected as role models in the industry. “They have been chosen due to their leadership qualities, outstanding talent and potential to excel, and their high standard of presentation and conduct in shearing sheds and also out of hours. They are mostly second- and third-year entrants to the wool industry, are team players, have a great work ethic, and have a willingness to learn and better themselves.”

“As ambassadors for the wool industry, they will visit school and college workshops and industry events to highlight the successes and benefits of the working in the industry—and will be able to demonstrate to students a range of career pathways. During the year, they will also compete in a minimum of three Sports Shear competitions in their state,” Craig added.

Each state team of ambassadors is provided with clothing and personal mentoring from AWI or SWTI trainers; the shearer ambassadors are also provided with shearing equipment from Heiniger. The ambassadors will receive from AWI a trip to New Zealand to compete at the Golden Shears and attend the pre shears course, AWI said.

Fibre2Fashion News Desk (KD)

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