British fashion and home furnishings brand Laura Ashley and LowTides Ocean Products have announced their collaboration for sustainable and stylish beach gear. With heritage prints, bold stripes, and colourful designs, the Laura Ashley x LowTides collection highlights the global brand's signature prints and commitment to more sustainable developments.

The product line will feature LowTides high-end beach chairs built with upcycled ocean plastics, as well as towels and beach blankets made from Repreve post-consumer recyclables.

"By collaborating with LowTides, we can expand our sustainable offerings to include beach and outdoor products made of ocean-bound plastics," said Penne Cairoli, president of Laura Ashley, Inc. (Americas). "LowTides captured the essence of Laura Ashley and incorporated our signature prints in a truly innovative collection."

"The Laura Ashley brand has made an indelible impression on the US fashion industry. Most people I know, myself included, grew up with clothes, beds, and walls adorned with their prints. Their practice of quality and style-led products is one that LowTides emulates. In creating each item, we push the limits on upcycled material aiming to reimagine beach chairs and beach accessories as stylish, personable, and sustainable," reflects Elizabeth Ackmann, co-founder and marketing director of LowTides.

Now, in its third season, LowTides Ocean Products has prevented over 24,000 lbs. of plastic from entering the oceans. Their modern beach chairs, towels, and apparel are made with upcycled ocean and recycled plastics and are available on their website as well as several participating retail stores in Delaware, Florida, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia.

Fibre2Fashion News Desk (KD)

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