Coloreel has named Benny Jonsson as the new vice president of supply chain. The Coloreel technology enables high-quality, instant colouring of textile thread while it is in the textile production. The first product to be launched based on this technology is a ground-breaking thread colouring unit that works with any existing industrial embroidery machine.

Benny Jonsson recently worked with ABB in Västerås, as the production manager. He has a broad background in production and sourcing with an extensive international experience. Benny will be responsible for the entire supply chain.

Mattias Nordin, CEO at Coloreel said, “It feels great that Benny has finally started working with us and I know he will contribute from day one to the positive development of the company with his broad experience and expertise.”

Benny said, “Coloreel is an extremely exciting company with huge potential and its extra fun to be a part of building the company at such an early stage.” (GK)

Fibre2Fashion News Desk – India

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