Coloreel, along with Hirsch Solutions, is set to display its instant thread colouring unit at the show Impressions Long Beach expo, in booth 1637. The industry’s leading and most advanced decorated apparel trade show and conference will be held from January 17-19, 2020. Coloreel is a Swedish technology innovation company within the textile industry.

Hirsch Solutions is the largest apparel decorating equipment distributor in the world.

“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market. The Coloreel unit has what the American customers want. It can create amazing colour effects, provides the right colour when you need it and will minimise your stock of thread cones” Magnus Hellström, VP sales and marketing at Coloreel said in a press release.

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Over 400 top exhibitors come to gain insights into the trade and network with thousands of industry peers. The first product based on the Coloreel technology is a ground-breaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

Fibre2Fashion News Desk (GK)

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