Invista’s Cordura brand and Carhartt, a premium workwear brand known for making authentic products for hardworking people, are celebrating their history of collaboration with the next generation of durable workwear in their new “Meet the Maker” series video and the launch of the limited edition of Carhartt Chore Coat made with Cordura fabric.

The “Meet the Maker” episode takes viewers on a journey behind-the-scenes through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of Cordura fabric.

First produced in 1917, Carhartt’s legendary Chore Coat is reimagined in honour of both its 100th anniversary and in celebration of the 50th Anniversary of the Cordura brand.

Deb Ferraro, vice president of product development at Carhartt said, “Cordura fabrics have long played an important role in the makeup of Carhartt’s most durable products. Both brands are actively building upon a relationship that spans nearly two decades, and our collaboration is a testament to two rugged brands who together create enduring products for hardworking people. Both brands are known for their durability, which is why Cordura brand will be a great partner as we continue to create the workwear of the future.”

Cindy McNaull, global Cordura brand and marketing director said, “As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning, we knew Carhartt was one of our collaborative partners that truly represents what it means to Live Durable. Working with Carhartt in our latest “Meet the Maker” series video and collection represents not only our heritage, but our commitment to durable innovation for the workplace of today and tomorrow.” (GK)

Fibre2Fashion News Desk – India

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