Cotton Australia, working for Australia’s cotton growing industry, has launched a new online tool, CottonUP – A Practical Guide to Sourcing More Sustainable Cotton, to help retailers fast track sustainable cotton sourcing across multiple standards. Cotton UP was recently launched at the Better Cotton Initiative 2018 Global Cotton Conference in Brussels.

The tool addresses one of the main barriers for companies looking to start sourcing or increase the amounts of sustainable cotton they source, including the time and resources required to research and implement the most appropriate sourcing approach for their organisation.

The guide highlights the business case and main sourcing options for sustainable cotton, including myBMP from Australia, provides guidance on creating a sourcing strategy and working with suppliers, and shares case studies from companies that have already navigated the complex challenges of sourcing more sustainable cotton.

Cotton Australia’s manager – supply chain relationships, Brooke Summers said, “It was important for a farming group such as Cotton Australia to be involved in the development of the guide. This is the first time the major sustainable cotton standards have worked together. Sustainability is not a competition and it’s important for all of us to work alongside each other to encourage the uptake of sustainable cotton around the world.”

“It’s been encouraging to see a number of Australian brands setting their own sustainability targets for cotton. We’re keen to work with any brand in Australia that wants to start sourcing sustainable cotton and the CottonUP guide is a great place to start,” he added. (GK)

Fibre2Fashion News Desk – India

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