Epson, and its subsidiaries, For.Tex. and Fratelli Robustelli, have appointed The Textile Engineers of Pakistan (TEP) to drive Monna Lisa digital textile printer expansion in the Pakistan market. TEP, established in 1949 as subsidiary of Platt UK, is a recognised supplier for a large number of important brands specialised in the industrial textile segment.

The partnership has two main objectives; to increase the use of Monna Lisa in one of the most committed country in the transition from the traditional to the digital printing system and to offer Monna Lisa Pakistan customers an excellent quality support service that differs from competitors for the maximum guarantee and assistance throughout the production cycle, that includes print heads, inks, products for pre- and post-treatment up to mechanical assistance.

Giovanni Pizzamiglio, DTF sales and marketing director EMEAR and Americas, Epson Europe B.V said, “Pakistan is one of the most important market in the worldwide textile industry. With 70 years of experience, a strong presence all over the country and an excellent customer service, TEP is the perfect partner to drive the expansion in the local market. We believe that our innovative offering, together with TEP force, will help Pakistan to remain one of the leader country in the textile industry.”

The textile sector in Pakistan has an overwhelming impact on the economy, contributing 57 per cent to the country’s exports. In today’s highly competitive global environment, the textile sector needs to upgrade its supply chain, improve productivity, and maximise value-addition to be able to survive. Today, the country is facing much stronger competition not only from the regional competitors (China, India, Bangladesh, etc.), but from the global level competitors from American and European textile players with the support of much advanced infrastructure and improved systematic operations. The local industry desperately requires more modern machinery and techniques to compete in an increasingly competitive industry. (GK)

Fibre2Fashion News Desk – India

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