Premium, sustainable and streetwear menswear show Jacket Required has announced it is moving to a new home. For the SS21 show taking place from July 22-23, it will be moving to the iconic Saatchi Gallery in south west London. Jacket Required is UK’s only trade event presenting a curated showcase of most progressive and contemporary men’s collections.

“We want to give the SS21 edition of Jacket Required a significant reboot, so in line with our plans to really push the premium edge of Jacket Required and make it the UK’s only true home for premium menswear once again, we’re moving to the iconic Saatchi Gallery. As many regular Hyve Fashion attendees and exhibitors will know, our premium womenswear show, Scoop, also calls this venue home. As we continue to align the fashion portfolio, we wanted to bring Jacket Required in line with Scoop’s setting and values, to ensure that our premium offerings across men’s and women’s fashion truly match. While the two shows will remain separate, running to their own original datelines, we believe that aligning Jacket Required with Scoop will help to solidify our premium identity,” said Martin Arnold, fashion portfolio director at Hyve Group plc.

Hyve Group Plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation.

Fibre2Fashion News Desk (PC)

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