Khadi has turned a transformation tool with the sale of khadi items recording a 90 per cent rise during this Diwali festive season, Prime Minister Narendra Modi said recently on his monthly ‘Mann ki Baat’ address to citizens on state-run All India Radio. Khadi is emerging as a powerful means of empowering the poor and transforming their lives, he said.

During Diwali, khadi gift coupon sales recorded a 680 per cent rise, he said in his address on October 29. The sale of such coupons soared from Rs 86 lakh during the first half of the last fiscal to Rs 5.85 crore during the first six months of this fiscal ending September.

Noting that 'khadi for transformation' is gradually replacing the concepts of 'khadi for nation' and 'khadi for fashion', the prime minister said the sale at just one khadi outlet in Delhi on the Dhanteras festival on October 17 was worth Rs 1.2 crore.

“One can clearly see that today, the youth, the elderly and women of every age group are taking to khadi,” he said.

Sale of khadi products shot up by 33 per cent to Rs 2,005 crore in fiscal 2016-17, from Rs 1,510 crore a year ago, according to the Khadi and Village Industries Commission (KVIC), which expects to surpass the sales target of Rs 5,000 crore in 2018-19. (DS)

Fibre2Fashion News Desk – India

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