Shima Seiki Italia has opened its first office in Germany. Located in the city of Haibach, 50 kilometres from Frankfurt, this is the first office directly managed by the Italian branch of Shima Seiki Mfg., Ltd. Shima Seiki is the leading developer of computerised flat knitting machines and Wholegarment knitting machines, headquartered in Wakayama, Japan.

The new office, with 250 square metres of space has a machine room, a showroom, and also a room for demonstrations and courses for Apex 3.4, which is the latest design system. This is the first step for the further development in the area that over time, will enable to give an efficient support to Shima Seiki customers in Germany.

In an interview with Pambianco news, Nobuyuki Sasamoto, president of Shima Seiki Italia said, “Shima Seiki covers a large part of Europe and also other areas in the world thanks to well-distributed network of branches, dealers and agents. In addition, we have always wanted to enter the German market with great fervour because that is where our biggest competitor is coming from.”

“Moreover, the German market is very important for us because there are many famous brands that belong to different sectors, such as sportswear, medical industries, automotive, home furnishing and so on. Therefore, this office in Haibach represents a new challenge for Shima Seiki which, if ends up being successful, means that it can also be found in all the other markets in which these sectors are developed,” he added.

Shima Seiki has already started collaborating with several local brands which are Escada, Hugo Boss, Marc Cain, Marc O'Polo, Adidas, and Puma. (GK)

Fibre2Fashion News Desk – India

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