Unifi, makers of Repreve, the leading recycled fibre, has launched a new sustainable product that enables customers and consumers to play a role in solving the ever-growing problem of ocean plastic. Repreve Our Ocean fibre is made from bottles collected within 50 kilometres of coastlines in countries or areas that lack formal waste or recycling systems.

“Repreve Our Ocean is a premium collection of fibre and resin sourced from bottles at high risk of entering in the ocean. We have long cared for our air, land, and natural resources by transforming billions of plastic bottles into Repreve recycled fibre. With Repreve Our Ocean, we offer a unique opportunity to for brands to tell an ocean-focused story,” Jay Hertwig, group vice president of global branded sales for Unifi said in a press release.

Each year, at least 8.8 million tons of plastics make their way into the ocean, which is the equivalent of dumping the contents of one garbage truck into the ocean every minute. In addition, at least 80 per cent of plastic flows into the oceans from land, and at current rates, there will be more plastic by weight than fish by 2050.

“Forward-thinking brands that want to take a stronger stand in addressing ocean pollution and want to make an even more specific statement about protecting the environment now have a brand new option. Repreve Our Ocean is made for the good of tomorrow, and this premium product will appeal to consumers that want to do all that they can to help protect the environment for the next generation,” Hertwig added. (GK)

Fibre2Fashion News Desk – India

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