The East Africa Hub of the US Agency for International Development (USAID) recently helped firms from Ethiopia, Kenya and Madagascar take part in the Sourcing at MAGIC and FN Platform trade shows in Las Vegas. It helped them connect with US buyers and discuss their capabilities and products. Those firms made 193 business linkages for orders of over $20 million.

This was the first year that the USAID Hub supported a contingent of shoe and handbag manufacturers from East Africa at the FN Platform, according to a USAID press release.

The Hub trains firms on how to leverage these opportunities. Sector specialists provide firms with feedback on their product display, samples construction, design components and quality.

It also offers guidance on how to access the US market by discussing garment price costing, market segmentation, lead times, fabric and vertical operations, pricing and customer service.

Since the project began over four years ago, USAID-supported firms have exported $547.8 million under Africa Growth Opportunity Act (AGOA). (DS)

Fibre2Fashion News Desk – India

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