Liva, an ingredient brand of Aditya Birla group, participated in Yarnex at Tirupur. The focus of the show was Liva's application in loungewear, camisoles, leggings, men's briefs and vests. Liva and its partner brands Krishna Textile Processes, Matrix Enterprises, Exim Knits, Mercury Fabrics, Feathersoft, Jeyavishnu Clothing, Mevaba received positive response.

Yarnex event is a big draw for manufacturers and suppliers of fibres and yarns; both from India and overseas. It is a major platform where innovations are unfurled and new products are launched. The exhibition received an overwhelming response with large-scale leads generated.

Liva is a new-age fabric from Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age, naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

Birla Cellulose represents the pulp and fibre business of Aditya Birla Group, is India's pioneer in Viscose Staple Fiber (VSF). Birla Cellulose fibres are of 100 per cent natural origin, highly absorbent, have an especially good feel, and are completely biodegradable. As an extremely versatile and easily blendable fibre, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Birla Cellulose commands a major world market share in the man-made cellulose fibre domain. (PC)

Fibre2Fashion News Desk – India

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